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The following named public organizations of the 
Santa Clara Valley will cheerfully furnish detailed infor- 
mation about their respective localities : — 

Alviso Improvement Club 

Alviso, California 

Campbell ^oard of Trade 

Campbell, California 

Evergreen Improvement Club 

Evergreen, California 

Gilroy ^oard of Trade 

Gilroy, California 

Los Gatos Board of Tirade 

Los Gatos, California 

Mayfield ^oard of Trade 

Mayfield, California 

Morganhill Improvement Club 

Morganhill, California 

Mountain View Board of Trade 

Mountain View, California 

Palo Alto 'Board of Trade 

Palo Alto, California 

San Jose Chamber of Commerce 

San Jose, California 

Santa Clara Commercial League 

Santa Clara, California 

Saratoga Board of Trade 

Saratoga, California 

Sunnyvale Board of Trade 

Sunnyvale, California 



ISSUED BY THE 



San Jose Chamber of Commerce 

San Jose, California 

Visitors in San Francisco are cordially invited to inspect our County 
Exhibit, 6 Neiv Montgomery St., Pa/ace Hotel, San Francisco 




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Santa Clara Valley 

And this they said: — 

"One of the three most beautiful valleys in the world," — 
Bayard Taylor. 

"I have traveled through California, and this last is best 
of ^W— Admiral Schley, U. S. N. 

"Say for me, as a much-traveled man, that this is the 
richest valley in the world." — Chauncey M. Depew. 

"Your foothills are like those on the Rhine." — Dr. Albert 
Shaw, of Revieiv of Reviews. 

"I thought to find San Jose a country town — instead, a 
magnificent and beautiful city." — Secretary BUsworth, Cen- 
tury Publishing Co. 

"The most beautiful foothills I have seen." — Judge Gross- 
cup, of Chicago. 

"Stanford University, the finest group of buildings in the 
world." — Mr. McMillan, of McMillan's Magazine, London. 

"Most charming; what a beautiful valley!" — Edwin N. 
Bok, of Ladies' Home Journal. 

"An ideal out-of-doors country." — F. N. Doubleday, of 
Doubleday-Page & Co. 

The Santa Clara Valley was settled by Franciscan friars, 
under Father Junipero Serra, in 1777. Two of the missions, 
Santa Clara and San Jose, are within its limits. 

The valley is a park, originally dotted with magnificent 
oaks. North to south, within the county, it is fifty miles 
long, with a maximum width at the north end of twenty-five. 

The mountains eastward, the inner Coast Range, rise 
four thousand feet, oval foothill being piled upon oval foot- 
hill, so that the range is a series of rounded terraces. West- 
ward is the more angular Coast Range, with forests of 
redwood, pine, madrona, and laurel. From its four-thousand 
foot crest are visible, on one hand, the Pacific Ocean, and 



4 SANTA CLARA COUNTY 

on the other, the Santa Clara Valley, with its ten thousand 
homes gleaming white among the trees. 

Mountain streams cut little ravines through the valley 
floor and glide into San Francisco Bay, where the valley 
flares out into the salt water. 

Lavish of color is nature here. In midwinter, she paints 
the floor and foothills of the valley a vivid green. In spring, 
she waves a wand, and, lo ! billows of white, perfumed 
blossoms, beginning with the foothills, roll down upon and 
submerge the lower levels. Nowhere else in the whole world 
are there one hundred and twenty-five solid square miles of 
trees in blossom at once, and every prune tree a mound of 
scented snow. Summer comes; the amber red of the apri- 
cot, the purple and red of the cherry, the yellow of the 
peach, the blue of the prune, vary the scheme. Then autumn 
with fields, orchards, and hills of golden, russet, and brown, 
colors the valley. 

The Santa Clara Valley has a network of Southern Pacific 
Railroad tracks, the city of San Jose radiating lines of that 
company in seven directions: to Los Angeles (main coast 
line), to San Francisco (double track), to Alameda, to 
Oakland, to Santa Cruz and the ocean, to Oakland, and 
in two routes to New Almaden. 

These facilities are being supplemented by fine systems 
of urban and interurban electric railways to connect all 
parts of the valley. The Interurban Railway (with triangle 
track reaching San Jose, Saratoga, Los Gatos, and branches 
San Jose to Berryessa and to Palo Alto), the San Jose Rail- 
way and San Jose & Santa Clara Railway (l)etween Santa 
Clara and Alum Rock Canyon, through San Jose) have a 
single mileage of eighty miles and a street mileage of sixty-six. 
Another system is projected to build to Palo Alto, Alviso, 
and Milpitas from San Jose, connecting at Alviso with 
steamers for San Francisco. 

Looking down u])on the Santa Clara Valley, one beholds 
a vast orchard of six million trees, with here and there 



6 SANTA CLARA COUNTY 

a field or vineyard. The holdings are usually twenty or 
thirty acres. Everywhere are beautiful homes. 

Dividing the valley into a mosaic of a thousand pieces, 
run the four hundred miles of sprinkled roads. These roads 
appear from a height like a veil of many lines tlirown upon 
the valley's floor and foothills. 

The valley fronts upon San Francisco Bay, and reaches 
around its southern end, as if with gentle clasp. Its larger 
part is within forty to sixty minutes from San Francisco, 
by rail. The water entrepot of the valley is at Alviso, 
where many vessels come and go, and where are moored 
the yachts and house-boats of the South Bay Yacht Club. 

The beauty and wealth of the valley are a common inter- 
est. Its out-of-door life, with neither winter nor summer, 
but only spring and autumn, its mountains and forests, 
its streams and bay, its fishing, yachting, golfing, driving, 
riding, hunting, all year round, its universities, observatory, 
and mineral springs, — attractive as these are, they do not 
pale the beauty of home life in a perfect climate amid 
trees and flowers. 



San Jose 

{San Hosay) 

A dot on the map. forty miles south of San Francisco, 
as the crow flies. This dot is a city of 40,000 people (post- 
ofiice census). Postoffice report shows gain in last five 
years of more than fifty per cent. Built upon almost level, 
elevated floor, eighty-seven feet above sea, and tipped ever 
so slightly toward the bay (six miles to the north). The 
twenty square miles of city are beautiful, with broad avenues 
and shady walks. The city is half enveloped and wholly 
adorned with a great wealth of trees, shrubs and flowers, 
chiefly semi-tropic. Of the shrubs and flowers of San Jose, 
no list can be given here. San Jose is the rose garden of 
the earth. At least one hundred and sixty-five varieties make 
yards beautiful or climb up over the housetops. Trees reach 
perfection. Palms, magnolias, oranges, peppers, grevilleas, 



8 SANTA CLARA COUNTY 

acacias, cypress, pines, eucalypti, and other evergreen growths, 
intermingle with the oaks, maples, sycamores, elms, poplars, 
alder, willow, ash, etc. 

In the center of this city of parks, lawns, and gardens 
is the business area, the handsomest and most impressive 
series of business blocks in all the smaller cities of the 
West. Blocks of stone and brick, two to six stories high, 
line well-paved streets. 

The public buildings include the finest postoffice the Gov- 
ernment owns. The county courthouse and hall of records, 
the high school. State normal school, public library, the 
city hall, are noteworthy. The public school buildings of 
San Jose and immediate suburbs are valued at $500,000. 

The hotels, of which more is said elsewhere, are those 
fitting what is fast becoming the greatest resort city in 
California. 

The city's park system is comprehensive and beautiful. 
Almost in the heart of the city is St. James Park, with a 
greater variety of trees than any other park in the United 
States. Several pretty plazas supplement its attractions. 
Very soon the city will have a lake park, made by damming 
a picturesque stream. 

The pride of San Jose, however, is the city's Alum Rock 
Canyon Park, unequaled in the State. This is a canyon 
playground of one thousand acres, seven miles east of town, 
in the Coast Mountains, reached by an electric railway. 
Here are sixteen mineral springs. The different waters are 
on exhibition in the Santa Clara County exhibit, Palace 
Hotel, San Francisco. Through the park flows an ever- 
living stream, lined with sycamore, laurel, madrona, and oaks. 
The city has here fine plunge and tub baths, restaurant, a 
deer paddock, aviary, and romantic walks and drives. The 
ostrich farm, ten minutes' ride from San Jose's business 
center, and the Linda Vista golf links are en route. 

One may now reach by electric railway, Los Gafos, Congress 
Springs, Saratoga, Berryessa, Palo Alto, Mayfield and Cup- 
ertino and its beautiful foothills, the neighboring city of 



lo SANTA CLARA COUNTY 

Santa Clara and its old mission, and a large part of the or- 
chard section. 

The churches are in keeping with the beauty of the city. 
So far as one may see San Jose from mountain trail or 
county road, high above all else rise the spires and domes 
of its churches. 

The homes of the city are fronted with fifty-nine miles 
of paved and graded streets and several hundred miles of 
good sidewalks. With roses blooming over house roofs, 
flowers and trees rivaling each other in vigor, lawns per- 
ennially green, the out-of-door side of San Jose life is easy 
to conjecture. The practical side that makes life pleasant 
is the fine mountain and artesian water system, good sewer- 
age leading to sloughs, power from the greatest electric 
power plant (headquarters San Jose), fire service with effi- 
cient men and apparatus, and a charter that prevents excessive 
taxation. 

One dollar per hundred is the maximum city tax. 

The schools, public and private, rank high. Leland Stan- 
ford, Jr., University is thirty minutes' ride away, the Uni- 
versity of the Pacific just outside the city limits, and Santa 
Clara College fifteen minutes distant. The State Normal 
School and the College of Notre Dame, are in the center 
of the city. The city library has fifteen thousand volumes, 
and the Y. M. C. A. is strong and active. Three theaters 
are open and two under construction. 

At Agricuhural Park, just outside the city limits, winters 

Norris & Rowe's three-ringed circus and menagerie. The 

elephants and camels are turned out to graze. Here, too, 

winter some of the noted racing stables of America, including 

Budd Doble's, C. A. Durfee's, and others. 

The Sainte Claire Club is an organization of business and 

professional men, with the prettiest mission club house in 

the State. 

The Chamber of Commerce is a very strong commercial 




LICK OBSERVATORY 

ENDOWED BY THB LATE JAMES LICK WITH $750,000 



12 SANTA CLARA COUNTY 

body of three hundred members. It has roomy quarters at 
40 North First Street and in Palace Hotel, San Francisco, 
No. 6, New IMontgomery Street. 

San Jose, of all Pacific Coast cities, is best adapted to 
manufacturing. It has cheap power, the same ternlinal rates 
possessed by San Francisco, a climate admirably adapted to 
maximum effort the year round, and can furnish workmen 
beautiful homes inexpensively. The city's industries include 
a large woolen mill, a tannery, a harvesting manufactory 
several of doors, sashes, trays, boxes, etc. The Southern 
Pacific car shops and terminal yards have a pay roll of 
$23,000 monthly. 

Here are two of the largest brick manufactories in the 
State, a Figprune Cereal manufactory, three breweries, a 
large ice plant, a cement block manufactory, large pottery 
works, two^ leather manufactories, gasoline burner manu- 
factory, several foundries, and of most importance, five 
fruit canneries (one, the largest in the world) and twenty- 
six dried-fruit packing houses. 

The assessed valuation of the city is $18,409,892; of the 
enlarged city soon to be, $22,000,000. 



The Climate of Santa Clara Valley 

The climate, though with subtle ability to elude descrip- 
tion, is a tangible factor in comfort and in property values. 
Our climate varies little summer and winter. Without any 
days so cold as the colder days of an Illinois April, it has 
no days so warm as the warmer days of an Illinois June. 
From the bay and through the passes of the Santa Cruz 
Mountains come the ocean breezes, tempering the climate 
delightfully. There are no "sticky" days, no humid weather. 
There are no nights when one may not sleep comfortably. 
The same weight of clothing and of bed clothing is used 
the year through. Seersucker suits and straw hats in sum- 
mer are fashions not necessities. Eastern tourists spend 
the winter in the Santa Clara Valley because of the climate; 




Fs'iij^ ill niurn kloi-.li-. 



H SANTA CLARA COUNTY 

California people visit the valley in the summer for the same 
reason. The San Jose and Los Gatos resort hotels have 
more visitors in July than in February, and are well filled 
in both months. 

The average July temperature is 65 degrees; of February, 
53 degrees. The minimum is 23 degrees above; the maxi- 
mum, 95 degrees. Ordinarily the summer heat does not get 
above 90 degrees — equivalent, because of dryness, to 75 de- 
grees in Missouri. 

The air of Santa Clara Valley is tonic, without ice, snow, 
killing frosts, or hard winds of any description. The air in 
both summer and winter is invigorating. Tt is an out-of- 
doors climate, wherein you can be out of doors the year 
through with pleasure. 

The rain, of 16 to 20 inches, falls between November 
and April ; the summer is cloudless. In 1903 we had 245 
clear days, 6r with a trace or more of rain, and 59 more 
or less cloudy. 

Our atmosphere is a combination of mountain and sea air, 
well mixed because of the unusual relative location of ocean, 
mountains, bay, and valley. 

The foothills of the valley are frostless ; limes, lemons, 
and oranges flourish ; oranges, indeed, do well anywhere in 
the valley. The rainfall is in the mountains much larger 
than in the valley, often double ; hence the magnificent water 
supply. 

Malaria, fever, and ague, and such troubles, are unknown. 

This valley will prove to any one undertaking the test of 
experience, that it has the best climate in America. 

Resources of Santa Clara Valley 

Santa Clara County is literally the most fruitful valley 
in the world. 

One-half of the prunes produced in the United States are 
grown here. No other county in the United States raises 
so many cherries ; none other so many apricots. 

Of greater importance. Santa Clara Valley raises the very 




Hotel Vendome 



With the advancement of San Jose (Sa'ti Hosay), 
it became necessary to secure increased hotel ac- 
commodations sufficient to meet the demands of travel. With this in view, the prom- 
inent citizens of progressive spirit formed the Hotel Vendome Company, and built an 
elegant and commodious structure in the Vendome Park, containing 250 rooms, 
including all the latest and modern conveniences, presenting to the public a palace of 
comforts. The wide verandas and beautiful walks and drives, a welcoming rotunda, 
with old-fashioned fireplaces and wide corridors, give an air of freedom, while the 
furnishings vie with the excellence of the general surroundings. The park consists of 
pines, elms, live oaks, redwoods, peppers, and various other varieties of trees, with 
palms and tropical plants and a wealth of shrubbery, combined with acres of hand- 
some lawn. In connection with the hotel, and located on the grounds, is one of the 
finest bathing pavilions on the coast, and the bowling alleys and tennis courts furnish 
amusement for the guests. A thoroughly up-to-date automobile garage has recently 
been constructed. From the hotel, stages leave every morning, except Sunday, for 
the Lick Observatory. 

This imposing hostelry is one ot the notable 
structures of the city. It is located at the corner 
of Saint John and First Streets, directly opposite the Saint James Park, in the center 
of the city. The building is fireproof, and contains 250 rooms. No modern improve- 
ment that affects the entertainment of the traveler is lacking in this institution, and it 
stands in advance of the hotels that are usually found in cities of the size of San Jose. 
It supports most faithfully the metropolitan pretensions of this citv. 

Note. — All Lewisand Clark excursion tick^s from the East to Portland and return 
through California, are good via San Jose without extra charge, if you travel over 
Scenic Coast Line, San Francisco to Los Angeles, 



Hotel St. James 



tB SANTA CLARA COUNTY 

best of each of these fruits. That is why Santa Clara fruits 
command a premium over those of other lands ; that is 
why every purchaser of fruits should insist that they be 
from Santa Clara Valley. 

Not in these fruits alone does the valley excel; our plums, 
pears, apples, peaches, shipped fresh (under refrigeration, 
except apples), bring the highest prices in Co vent Garden, 
London, and other high-class markets. From May till No- 
vember our green fruit goes East in hundreds of car-loads. 

The dried fruits of the valley, — prunes, peaches, apricots, 
pears, — command the market of the world. No other single 
fruit of any locality, not even the fig of Smyrna nor the 
currant of Greece, is so widely distributed, in such large 
quantities, as the prune of Santa Clara Valley, which, 
steamed sufficiently to bring back to the original tender 
state, and served with cream, forms the best breakfast food 
in all the world. In a fair year, the Santa Clara Valley 
produces : of cured fruit, 140,000,000 pounds ; of canned 
goods, 30,000,000 pounds ; of fresh fruit, 20,000,000 pounds. 
You can find the Santa Clara Valley fruit everywhere fresh 
in your market, New York or London, canned, on the 
shelves of your local grocer, or, packed in twenty-five-pound 
boxes, underneath his counter. The value at home of our 
fruit and wine crop is not less than $12,000,000. 

The wine of the valley is no second choice with nectar. 
From Paris and Buffalo it brought home gold medals. 
Three millions of gallons were exported or stored in San 
Francisco in 1903. In the Santa Clara Valley is made the 
best champagne, claret, and sauterne. 

Annually the valley ships two thousand tons of berries 
and vegetables to the different markets of the State. Our 
asparagus crop reaches 3,000,000 pounds. 

The greatest seed farms of the world are in the Santa 
Clara Valley. Lettuce, radish, onion, canary-bird seed, 
etc., are raised by the car-load. Flower seeds are grown to 
perfection. In favorable seasons, two to three hundred tons 
of sweet pea seed alone are grown. Karly in June the hun- 



20 SANTA CLARA COUNTY 

dreds of acres of sweet peas in blossom are a splendid sight. 
The wholesale Eastern seed farms buy our seed by the car 
lots, and sell it by the ounce. 

The quicksilver industry is growing in importance, and 
three new mines have been recently opened. The' New Al- 
maden mine is famous for having produced the largest 
amount of quicksilver of all American mines. 

Along our foothills, oranges and lemons thrive, and the 
citrus fruit industry will almost certainly be taken up on 
a larger scale. Our olive orchards are successful, and can 
hardly meet the State demand. Fine oil and fine ripe olives 
are their standard products. 

Not less than ten thousand tons of baled hay were raised 
in 1903. Nearly all of the barley raised is consumed by 
local breweries and live stock; yet usually a thousand tons 
remain to export. Live-stock shipments are considerable. 
The breeding of high-grade live stock, horses and cattle, 
is becoming of more importance each year. Santa Clara 
County, when Senator Stanford's stock farm (Palo Alto) 
was in its zenith, held all the trotting records of the country. 

Leather is shipped from our local tanneries all over the 
United States, and to Russia and Japan. 

Santa Clara Valley makes the best brick in the West, 
and ships 2,000 cars per annum. A few hundred cars of 
fine building stone (the Stanford University buildings are 
of it) and a few hundred tons of quicksilver give variety 
to the products. The refuse molasses from sugar factories 
is turned into chemists' alcohol, four miles north of San 
Jose. 

In manufactures, San Jose exports horticultural machinery 
to Australia in one direction and South Africa in the other. 
The best woolen goods factory in the West is in San 
Jose, and the best blankets in the New York market are 
from our city. San Jose also manufactures much agricul- 
tural machinery, carriages, and wagons. The Figprune Cereal 
Company ships its fine coffee substitute all over the United 
States from San Jose. 



22 SANTA CLARA COUNTY 

The climate of the Santa Clara Valley is perfectly adapted 
to manufactures, and with its terminal rates and cheap fuel, 
San Jose should become a great manufacturing city. 

Bee keepers do well in the valley. Poultry raising is very 
profitable. Land suitable for chickens is worth from $15 
to $50 per acre. The valley is so near to San Francisco 
that a good market for honey, eggs, and chickens is always 
present. Men of very moderate means can do well raising 
poultry, vegetables, and berries, keeping bees, and running 
a small dairy. Alfalfa, best of all forage plants, thrives in 
a large part of the valley. 



Just a Word about Prunes 

The right prunes cooked right are delicious. They are 
more than fruit; they make the best breakfast food in 
the world. Santa Clara Valley residents, of all communities, 
have absolutely the best deciduous green fruits and berries 
and melons at their command ; yet a large proportion eat 
prunes with cream every morning in the year. In pies, 
cakes, souffles, and fifty other ways, prunes make a tooth- 
some article of diet ; but here we will give you one recipe 
for prunes as a breakfast food, good enough for the finest 
table in the land, inexpensive enough for the most humble : — 

Wash well in warm water. Soak over night. Drain, and 
cover with cold water ; simmer slowly for two hours. When 
tender, add a little sugar, if desired — good without. Serve 
five to ten to a dish, almost dry, with cream; serve with 
syrup and cream, or syrup only. 

The best to be had (ask any wholesale grocer) are Santa 
Clara Valley prunes. The smaller the size of the prunes, 
the cheaper; those weighing from forty to one hundred to 
the pound are most commonly in use. Prunes weighing 
fifty to the pound should be a half a cent a pound cheaper 
than those weighing forty, and so on. 

Try the best breakfast food, — simmered Santa Clara Valley 
prunes. 



24 SANTA CLARA COUNTY 



^he Attractions of 

Santa Clara Valley 

Herein one might well include our magnificent roads, the 
best of country highways, our fine fruits, our possibilities 
in home making, our universities, schools, churches, trans- 
portation facilities, our "best ever" climate. But the visitor 
coming to town will wish some specific objects at which 
to aim his plans in seeing the Santa Clara Valley, so a 
list of pleasure outings is attached. 

Lick Observatory. On Mount Hamilton, 4,209 feet above 
sea level, 28 miles from San Jose, over best mountain road 
ever built (cost $87,000). Daily stage (Mount Hamilton 
Stage Company) ; 5^/^ hours going, 4 hours returning. 
Luncheon going, dinner returning, Santa Ysabel. 

The Mt. Hamilton Llcctric Railway, the preliminary 
work of which is under way, will place San Jose within an 
hour and a half's ride going, and one hour's ride returning, 
of Lick Observatory, giving a wonderful scenic ride through 
valley, foothills, and mountains. 

Greatest astronomical observatory, second largest refract- 
ing telescope. Endowed by James Lick with $750,000. One 
of the greatest attractions of California. 

Leland Stanford, Jr., University. Described elsewhere. 
The ideal university. Endowment, $30,000,000. Worth many 
visits. 

Alum Rock Canyon City Park (see San Jose). Seven miles 
from San Jose; reached by electric line. Mineral springs 
exceed in number and variety those of any other California 
locality; has springs of hot and cold sulphur, soda, magnesia, 
arsenic, iron, and their sulphates. Has sulphur, Turkish, and 
plunge baths. 



26 SANTA CLARA COUNTY 

Old Mission at Santa Clara. Reached by street car from 
San Jose. Built in 1777. Very interesting. 

Ostrich Farm. East San Jose. A flock of large birds. 
Ten minutes' car ride. Worthy of many hours' watching. 

Congress Mineral Springs. Famous mineral springs and 
picturesque canyon, twelve miles west of San Jose, in moun- 
tains, on electric line. 

The Triangle. A magnificent valley and foothill drive 
from San Jose to Mountain View, via Santa Clara and 
Sunnyvale, returning through Cupertino (West Side), Los 
Gatos, Campbell, the Dry Creek road, and the Willows. 
Most comprehensive valley drive. 

The Interurban Trip. Over the new Interurban Electric 
Railway between San Jose and Los Gatos via Saratoga. The 
finest electric valley and foothill trip in California. 

Linda Vista Golf Links. Picturesque golf links in the 
foothills near Alum Rock Park. Open to club members and 
guests of leading hotels. 

Almaden Mines. The famous old quicksilver mines of 
California. Eighty miles of tunnels. Fourteen miles by 
train or team from San Jose. The Hacienda is the most 
picturesque village in California. 

Lomas Azulcs and Evergreen. A southeast carriage trip 
of a dozen miles from San Jose into the Italy of the valley. 
Beautiful homes. 

Alviso. Yachting, fishing, rowing, duck hunting, and warm 
salt water bathing. Six miles from San Jose, on San Fran- 
cisco Bay. Reached by narrow-gauge train or drive. 

Saline City (Drawbridge). Beyond Alviso, on narrow 
gauge. Favorite place for clubs. Has fifty-three club 
houses. Good fishing, rowing, bathing, hunting. 

Bdenvale {and South). Place of beautiful homes and 
fine orchards. A day's carriage ride south from San Jose; 
is well worth while. 

Berry essa Drive. A short journey by team for those who 
would see model fruit section. 



28 SANTA CLARA COUNTY 

The Big Trees. A twenty-seven-mile side trip from San 
Jose to the great redwoods of Santa Cruz Mountains. May 
be visited en route from south to San Jose via Santa Cruz. 

The Mountain Streams running down into the valley 
ofifer fine trout fishing in spring and summer. 

The Mountains offer good deer and quail hunting, and 
one may meet a mountain lion. In summer the mountain 
canyons are favorite camping places. 

The Bay and Sloughs in the northern part of the valley 
offer good duck hunting, salt-water fishing, and oyster gath- 
ering. 

Agricultural Park, in San Jose, is a Mecca for horsemen, 
inasmuch as not only a circus, but many famous racers' sta- 
bles, winter there. 

Santa Ysabcl, en route to Lick Observatory, is a fine fish- 
ing and hunting resort in summer. 

The Packing Houses and Canneries are subjects of much 
interest to visitors who have never seen fruit handled in 
train-load lots. 

Automobile Trips are a favorite diversion. The valley 
roads are well adapted to them. Machines are for rent 
reasonably. 

Santa Clara. A beautiful city of 4,500 people, adjoining 
San Jose on the northwest. In all except municipal gov- 
ernment it is with its neighbor one city. The cities' busi- 
ness centers are less than four miles apart, and there is 
no break in the residence section between. An electric line 
and two railroad lines tend further to unite them. 

Santa Clara is the most progressive of municipalities, 
owning its own light, power, and water plants. It is the first 
city in the West to try the Rochester machine system of vot- 
ing. Santa Clara is the business town of the largest fruit- 
shipping house in the valley. Here, too, is the head ofiice of 
the largest seed-growing firm. A wood-working, manufac- 
tory employs several hundred men. A large tannery, two 
wineries, one cannery, and three dried- fruit houses are in the 



30 SANTA CLARA COUNTY 

city. The town is the shipping point for a very rich section 
of the valley. 

Santa Clara College is a notable school for boys. In 
connection is the old Santa Clara Mission, founded by 
Father Junipero Serra, of the Franciscans, in 1777} a place 
of much interest. The Santa Clara High School ranks first, 
or very near it, in the State, according to its record. 

The town is, like San Jose, growing rapidly. A live 
commercial league answers all inquiries. 

Los Gatos (3,000 population). "Gem city of the foot- 
hills," ten miles southwest of San Jose, connected with it 
by railroad and electric railway; is a lovely town, built upon 
terraces of the Santa Cruz Mountains, from 350 to 1,500 
feet above sea level. Almost every home has a beautiful 
view of the vallej^ Los Gatos Creek divides the town, 
which is reunited by a broad bridge. Los Gatos is both a 
summer and winter resort, and has two good hotels. It 
is the seat of the Novitiate of the Sacred Heart, the large 
buildings of which have a commanding location. The fruit 
industry supports a large cannery, a dried-fruit packing house, 
and two wineries. The city has good streets and artistic and 
well-built business blocks. There is a good high school and 
a $12,000 public library. The Los Gatos Board of Trade 
looks after visitors. 

Palo Alto. The university town of Stanford University, 
thirty minutes' ride from San Jose. It is also a favorite for 
homes of San Francisco business men. The town is built 
among live oaks, has good sewers, streets, schools, and other 
municipal improvements. No saloons. It is about forty min- 
utes' ride from San Francisco. Is growing rapidly. Popu- 
lation, 4,000. Has a live board of trade. Adjoining is the 
famous — 

Leland Stanford, Jr., University, founded in 1885 by Sen- 
ator Leland Stanford and Mrs. Stanford, in memory of their 
son. Opened to students October, 1891. Value of endow- 
ment, $30,000,000. Buildings, not all finished, are the finest 



$2 SANTA CLARA COUNTY 

group of educational buildings in the world. The inner 
court is 586x246 feet, and around it detached buildings face 
the campus from other directions. The memorial church is 
the fmest church building in this country. 

Gilroy. Gilroy City, 2,500 people, the business center for 
the 6,000 people ni the southern end of the county, is an 
old town, but a substantial, growing place, with a rich 
territory, producing large quantities of hay, grain, fruit, 
vegetables, cattle, dairies, and hogs. Near here are the 
largest seed farms. Near by, in the mountains, are the famous 
Gilroy Hot Springs. The town is on the main coast line. 

Mountain View. A prosperous, enterprising town of 2,00c 
people, ten miles northwest of San Jose, on the double track. 
A favorite residence place for wealthy San Francisco people. 
It is surrounded by a magnificent fruit and grain section. 
Has an unusually good board of trade. 

Mayiicld is some sixteen miles northwest of San Jose, and 
within the last year has become one of the liveliest towns 
in the county, having incorporated, voted water bonds, 
organized a board of trade, eliminated some undesirable 
elements, and is now experiencing a rapid growth in popu- 
lation a and improvements. It adjoins Stanford University 
on the southeast, and divides with Palo Alto the business 
of a university town. No saloons. Population, 1,000. 

Campbell is a pretty orchard town, with two fruit-packing 
houses and a cannery, in the heart of the orchard district, 
four miles southwest of San Jose, on the narrow gauge rail- 
way. Has a good board of trade. 

Morgan Hill is another orchard town, twenty miles south 
of San Jose, on the main line, in a rapidly growing orchard 
section. Has a packing house and cannery, and a thriving 
board of trade. No saloons. 

Berryessa, Saratoga, Milpitas, Cupertino, Coyote, Alviso, 
Evergreen, Agnews, Madrone, Sunnyvale, Rucker, Edenvale, 
San Martin, Alma, and Wrights are pretty villages, each 
with its own attractions. 



<# 


Facts 


# 



Santa Clara Valley has 

Largest fruit cannery in the world. 

Largest fruit packing house in the world. 

Largest fruit drying ground in the world. 

Largest endowed university in the world. 

Largest seed farms in the world. 

Largest quicksilver mines in the world. 

Largest brick plants in the west. 

Largest woolen mill in California. 

Best equipped astronomical observatory in the world. 

4,223,540 prune trees; 549,000 apricot trees; 538,200 peach 

trees; 138,000 pear trees; 149,000 cherry trees; 24,000 apple 

trees; 72,000 almond trees; 13,000 English walnuts; 10,000 

orange trees; total 5,716,740 bearing fruit trees. 

6,300 acres of grape vines; loi public school buildings worth 

$1,000,000. 

The best all-the-year-round climate anywhere. 

Profitable Investments for Capitalists 

THIS city oflFers a good market for the installation of manufac- 
tories for the making of all kinds of by-products from fruits, 
fruit juices, fruit pits, tomatoes, wine lees, brewer's malt, 
etc. Also the manufacture of prune butter, jellies, jams, juices, 
glace fruits, stuffed fruits, catchups, acids, mustards and con- 
fections. These, if only started in a small way would rapidly 
grow to compete with productions anywhere in the world. 

There is an opening for a mail order flower and seed business, 
mailing orders being as cheap here as anywhere in the United 
States, the raw material raised on the ground, and the magic words 
" California seeds" being a capital in itself. 

There are fine business possibilities for the building of electric 
railways to our suburban ciiies, and to Mount Hamilton, and to 
Big Basin Park. 

We need hotels at our mineral springs resorts. 

We need new boarding houses — first class, up to date. 

Our waste fruit, etc., offer possibilities of development of by- 
products equal to those developed from petroleum. 

We need handlers of fruit in any fortri, who will open new 
markets in Asia, Australia, and other countries where the demand 
is not fully developed 




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